Director of Marketing, Education
As a true believer in win-win situations, Nick Blessinger lends 15 years of marketing, product development, and professional experience to the initiatives and goals at hand. Responsible for marketing, distribution strategy, and growth in the education market, as well as leading initiatives for the First Office and Highmark brands, Nick focuses on activity-based furniture products and collections that support open, private, team, social, and learning spaces.
Krystal R. Lucero, IIDA
Senior Interior Designer
Edwards + Mulhausen INTERIOR DESIGN
Krystal R. Lucero, IIDA, is a Senior Interior Designer at Edwards + Mulhausen INTERIOR DESIGN (E+MID) in Austin, Texas. She has been practicing interior design for the past 10 years with a focus on higher education facilities and orporate interiors. Lucero received a bachelor's degree from Stephen F. Austin University and is a Registered Interior Designer in Texas. She believes it is important to mentor young designers and demonstrates this by her involvement with the IIDA Student Conference, Student Mentoring Day, and the Stephen F. Austin Interior Design Advisory Board. Lucero is actively involved in the design community and serves as director on the Austin City Center Council.
Robyn Taylor, IIDA, CID
Director of Design
Robyn Taylor, IIDA, is the Director of Design for Westgroup Designs in Irvine, California. Practicing for 28 years in the commercial design industry, Taylor is regarded as an expert in the delivery of transformational solutions for high technology, professional service firms, and creative environments. She has been involved with IIDA since its inception and was on the Board of Directors from 2005 to 2011 as Vice President of Student Affairs. She continues to represent IIDA at regional events as a featured speaker, has been a presenter at NeoCon in Chicago, and is a frequent guest lecturer in innovation and design management at the Merage School of Business at the University of California, Irvine.
Betsy Vohs, Associate IIDA, Associate AIA, LEED AP ID+C
Founder & CEO
Betsy Vohs is the founder and CEO of Studio BV, a multidisciplinary design studio that focuses on leveraging design to drive change in culture, communities, and action. Before launching Studio BV, she spent over seven years at Gensler Minneapolis where she led projects that ranged in typology from design strategy and commercial office buildings to workplace design and hospitality. She has shared her ideas on design as an adjunct lecture at the University of Minnesota and South Dakota State University. She is the University of Minnesota College of Design Alumni Board President and serves on the University of Minnesota Alumni Board Collegiate Council. Vohs has been a guest design critic at the University of Minnesota, Dunwoody College, and South Dakota State University, as well as having juried numerous design competitions. Her work has been featured in local and national publications and won multiple design awards, including Contract Magazine’s Inspiration Award.