Use Your Voice: Advocacy 2011 is available in individual online webinars to help you do the important work of influencing public policy at your statehouse. Each 90-minute webinar is led by professionals in government affairs and communications and provide you with fresh insight as well as enhancing the counsel IIDA already provides. 

session links are available for purchase.

Building a Grassroots Network
presented by Robert Hay, Jr, Manager, Public Policy at ASAE

The importance of strong support and ways to get members and other interested parties informed and engaged as volunteers and supporters. Covers the type of support that is needed: time, money, letters, attendance at events or hearings.

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Earning Support at the Statehouse
presented by Amy Showalter, The Showalter Group, Inc.

How to be a persuasive advocate and build trust in your state capital.

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Getting Your Word Out: Communications and Message Strategies 
presented by Renee Mariotti, 11th House Communications

This session will help you convey a clear, concise, and powerful message. Learn how to integrate new and traditional media and PR to increase recognition for your issue among colleagues, legislators, and the media. Gain insight into how to make sure your e-mail gets read, saved and genuinely integrated into the recipient’s decision-making process. Learn how to go beyond e-mail and engage your audience through other communication tools, including Twitter, social networking, press releases, editorials, and blogs.

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State Lobbying Basics: What You Need to Know
Presented by Wayne Bertsch, Florida Lobbyist

This session provides essential guidance whether you are a new or a seasoned professional involved in lobbying and advocacy. Maximize your results and avoid costly mistakes. Review the basic building blocks of state lobbying and the legislative process and hear what legislators and legislative staff say works — and what doesn't — for lobbyists seeking to build relationships and earn their support. Find out if it is necessary to hire a lobbyist, how to find and contract with one, and helpful tips on how to build a strong, working relationship with one. You will leave this session with a better understanding of state lobbying and the steps you can take to advance your cause. 

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Combatting Issue Fatigue and Volunteer Burnout
presented by Amy Showalter, The Showalter Group, Inc.

Keep your volunteers motivated and engaged over time – what causes burnout, and how to keep it at bay

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Lessons From the Field: Notes from Other Professions
Presented by Ann Davis, PA-C, Senior Director for State Advocacy and Outreach, American Academy of Physician Assistants
Bill Brown, Deputy Director, American Massage Therapy Association
 

A panel discussion with other professions regarding their path to legal recognition – what their battles were, how they were overcome, and what the Interior Design profession can learn from their experiences.

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