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International Interior Design Association

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International Interior Design Association

Contact: Jeanne Fisher, Senior Director, Marketing & Communications, 312.379.5140,       


June 14, 2009, Chicago, ILSteve McCollom, IIDA, Vice President of Communications for the International Interior Design Association (IIDA), is pleased to announce the winners of the 14th Annual IIDA Showroom and Booth Design Competition, a partnership with Contract magazine. The competition is part of the Association’s activities at NeoCon® 2009. The award winners were presented with certificates on June 14 and will be featured in an upcoming issue of Contract magazine. Categories may not be awarded every year.

Creative Excellence awards were presented to the following winners:

The Award for Showrooms larger than 3,000 sq. ft. was presented to Nurture by Steelcase, designed by Libby Ferin and Tom Condon.

The Award for Showrooms of 3,000 sq. ft. or less was presented to Leland International designed by Bruce Sienkowski and Frederick Hermann.


The Award for Booths of 400 sq. ft. or larger was presented to Amtico International.

A winner in the Booths of 400 sq. ft. or less category was not awarded this year.

The Best of Show Award was presented to Nurture by Steelcase.  

“The approach by the Nurture design team was authentic, evidence based design,” commented Steve McCollum, IIDA, AIA, Vice President of Communications for IIDA. “The designers went to great degrees to create spaces that truly simulate what a user would experience—it feels like a healthcare environment, not a showroom or location in The Mart. The Nurture showroom, quite simply, celebrates the integrity of the product and what it does. It works.”


Thanks to competition judges:                         

Anne-Marie Gianoudis, IIDA, Gresham Smith & Partners (Birmingham, AL)

Fiona Grandowski, IIDA, Collins Cooper Carusi Architects (Atlanta, GA)

Deborah Loveridge, IIDA, U.S. Navy (Escondido, CA)

    Steve McCollom, IIDA, (San Francisco, CA)

Felice Silverman, IIDA, Silverman Trykowski Assoc (Boston, MA)

Laura Tribble, IIDA, Tribble Design Associates, Inc. (Edmond, OK)

Kay Wulf, IIDA, TVS Interiors, Inc. (Chicago, IL) 


The IIDA/Contract Magazine Showroom and Booth Design Competition seeks to honor originality of design, visual impact, effective use of materials and the outstanding use of space, color, texture and graphics in showrooms and booths at NeoCon 2009.


The International Interior Design Association (IIDA) works to enhance quality of life through excellence in interior design and to advance interior design through knowledge, value and community.  

IIDA is a professional networking and educational association of 13,000 Members in ten specialty Forums in 29 Chapters around the world. Additional information is available on IIDA’s website