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International Interior Design Association

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IIDA Annual Industry Roundtable

The IIDA Annual Industry Roundtable brings together a select group of IIDA Corporate and Designer Members for a facilitated session to discuss issues facing all partners working in the profession of interior design.  Held at IIDA Headquarters in Chicago each year, the Industry Roundtable has become an invaluable ‘brain trust’ session for manufacturers and a quality opportunity for designers to dialogue with their partners in the built environment.  The Industry Roundtable is a premier opportunity for IIDA Corporate Members to receive real-time feedback on their marketing and branding initiatives with the A&D community.

2013 Topic: Leveraging Volatility: Balancing Critical Issues in Economics, Marketing and Design

A cross-section of leaders in Design and manufacturing met with a panel of futurists for an in-depth discussion of how to negotiate market volatility in a world where volatility is a constant. The importance of reading trends as they shift to determine the market’s future was explored, as were the agile mindset and practices that the best-adapted Designers and firms will want to maintain in the years to come. Stabilizing communication between manufacturers and Designers using social media, print and face-to-face methods also came to the fore, as did ways that Designers can effectively quantify and communicate their value in the face of business-savvy brokers who would cut them out of the picture. This Roundtable provides an excellent overview of survival strategy techniques for the future.

Download the 2013 Industry Roundtable Executive Summary (PDF).

2012 Topic: Who, Where, How We Work: The Intersection of Culture, Workplace and Social Media

Roundtable participants focused on the changes in the industry, and in the world, their experience of the evolution of the workplace, and more importantly the way we work. They also explored change management enabled by positive collaboration and the shift in workplace culture that elevates work strategies. Of particular interest were the topics of use and access to social media in the workplace, the ways that social media has changed the definition of “work” and its specific potential to elevate a brand, and client dynamics in the new world of online transparency and access.

Download the 2012 Industry Roundtable Executive Summary (PDF).

2011 Topic: Navigating the New Normal

Leading industry professionals and IIDA Interior Designers convened for an insightful, provocative gathering focusing on the economy and its long term impact on the recent shift in business practice, with an underlying theme of “Adjustment.” Recent change has become the “new normal,” and both design practitioners and industry leaders are charged with managing the way business works now. Facing the year 2011 headfirst, 23 Interior Design industry leaders gathered to discuss and debate the questions foremost on manufacturers’ and suppliers’ minds regarding the evolution of business in the “new norm:”

Download the 2011 Industry Roundtable Executive Summary.

2010 Topic: No Such Thing as Business as Usual

Twenty Interior Design industry leaders gathered to discuss and debate the top questions foremost on manufacturers' and suppliers' minds regarding the evolution of business as usual: What are the new business models and business practices? How is the profile of the A&D community changing and what will be its impact? How has product specification changed? Has the definition of sustainability changed and what is in the future? How have the trends in "virtualness" changed the traditional business?

Download the 2010 Industry Roundtable Executive Summary.

With Appreciation to our Past Participants

AGATI • Allsteel • Antron/Invista • Architex International • Armstrong World Industries • Beaulieu Commercial • Carnegie • Crossville, Inc • David Edward • Formica • Haworth • Herman Miller • Innovations in Wallcoverings • InPro Corporation • InterfaceFLOR • KI • Kimball Office • Luna Textiles • Maharam • Mannington Commercial • Masland Carpets • Milliken • The Mohawk Group • Shaw Contract Group • Sherwin Williams • Steelcase • Teknion • Transwall • USG • Wilsonart International

For more information on how you can participate in future Industry Roundtable discussions, contact IIDA Senior Vice President Dennis Krause at