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International Interior Design Association

Chicago, IL
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International Interior Design Association


Contact: Jeanne Fisher, Senior Director, Marketing & Communications, 312.379.5140,


June 14, 2009, Chicago, Il—The International Interior Design Association (IIDA) took the past to the future with a provocative, inspiring and pivotal program for its 15th annual conference. For 15 years, NeoCon has been IIDA’s annual conference and this year offered a range of events and presentations that secured its position of leadership in the industry. From the serious to the humorous, IIDA served up a bounty of activities that pleased the palates of the attendees whether they were searching for answers in an unpredictable marketplace or confirmation of the timeless and enduring tenets of their design profession. 


The Monday session, the Forum of Advisors Presentation, addressed Trends for the Future of Design. Industry leaders drawn from specialty areas of corporate, education, facility planning, government, health care, hospitality and sustainability convened for a lively roundtable bringing their own views and observations to share with others. Giving and getting, the participants created a kinetic discussion on politics, policies, the economy and trends for the future. The lively interchange provided a window to the future with a nod to the experiences of the past and how they shaped today’s challenges and continue to provide industry optimism. 


If the world is changing at warp speed, Dr. Jim Taylor, Futurist and Vice Chairman, Harrison Group, is the person to turn to find out how to stay in step. Co-author of The 500 Year Delta: What Happens After What Comes Next and The Visionary’s Handbook,” Dr. Taylor’s session, on Tuesday morning, was appropriately titled, “Applied Brilliance.” Taylor told attendees that a realistic appraisal of the times in which we live is the gateway to success. As a veteran of consulting and tailoring futuristic plans for some of the world’s leading corporations, Dr. Taylor knows of what he speaks and it was his presentation that underscored the conference theme that to see the future, is to be the future. In conjunction with the Applied Brilliance conference, this session was graciously underwritten by Steelcase and Interior Design magazine. 

Continuing the conference theme of seeing the future from the successes of the past, Hilda Longinotti is the speaker for the Tuesday afternoon session. “She’s a keeper,” once wrote the editor in Interior Design magazine. In a fickle society when people change careers and opinions as fast as they do their wardrobes—even spouses—Hilda Longinotti is known for staying with it for the long haul. For more than 35 years at Herman Miller as architecture and design liaison, she witnessed the ups and downs of the industry and has been intimately involved with product designers, interior designers and the important leaders who shaped the way interiors are created today. In her talk to the IIDA audience, this classic, indispensable industry leader offers sage advice and says with certainty that while everyone wants to see the new, they inevitably come back to the classics. 


IIDA presents Twista! As a break from the serious for the attendees at the conference, the lighthearted fun event, sponsored in partnership with Masland Commercial Carpet, was billed as the industry version of Twister. ™ In a twisted economy, it’s a tongue in cheek way to stay flexible. Who could resist? 



The International Interior Design Association (IIDA) works to enhance quality of life through excellence in interior design and to advance interior design through knowledge, value and community.  

IIDA is a professional networking and educational association of 13,000 Members in 10 specialty Forums in 29 Chapters around the world. Additional information is available on IIDA’s website

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