At left: A new cover with a new attitude for Perspective. Above: The opening spread of “Busting the great construction myth,” the first in a new series of articles aimed at busting myths in the industry. Read the article here.

 

Perspective: Telling Stories

For five years, Perspective has followed a brilliant formula developed by a team of bright, enthusiastic creatives who took the best of what Perspective could be, broke it into iconic components and wrapped it back together with cohesive graphics and enlightened content to present a thought leadership tome that Members and design enthusiasts would anticipate and devour every quarter.

Now we’re taking a crack at raising the bar. When others follow the same path, we are flattered by the imitation but recognize it’s time to advance our own publication mission. This print issue premieres a new focus for the cover, which features the work of creative thought leaders who relish every facet of design and celebrate the process. Love it, like it, question it, but take some time to think about it. We hope this new initiative helps to create new ways to connect, communicate and charge ahead. Take advantage of this change to discover a new perspective on the design process, as presented by award-winning studio Legendre+Rutter.

Also premiering in this issue, we introduce a new feature we call “Myth Busting.” In the current economy, the industry is changing quickly. We make a strong case to destroy some of the preconceptions blocking creative unity in our world. We take a big swing at the Construction vs. Designer conflict, and find that there are some very successful relationships out there.

We’re telling stories, in more ways than just words and articles. Enjoy our first installation. Let us know what you think, or feel free to check out the IIDA Professional blog to share your thoughts with your peers.