Featuring Paul Lavoie, Chairman, TAXI

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. Growing into seven offices in Canada, the U.S., and Europe, and with an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognized in the industry for its fresh, unconventional approach, consistently creating strong brands for companies such as BMW/MINI, WestJet, Canadian Tire, Blue Shield of California, Pfizer VIAGRA, and TELUS.

TAXI has been named Agency of the Year by Canadian publications for eight years in the last decade and has been recognized as one of Canada’s 50 Best Managed Companies for the last six years. Since arriving in the U.S. in 2005, TAXI has garnered the AAAA Creative Excellence Award (<100 employees) in 2007, and again in 2008.

Marketing magazine, in August 2008, named Lavoie one of the 10 most influential pioneers in Canadian marketing over the past century. In 2006, he was listed by Creativity magazine among the 50 most influential creative minds. That year, he also became the youngest inductee of the Canadian Marketing Hall of Legends. In 2007, Paul received the Spiess Award for lifetime achievement by the Canadian Bessies Awards.

Paul is the President of The Art Directors Club Advisory Board and a board member of the HEC Business School and the Virginia Commonwealth University Brandcenter.